Ric Marshall: Quantifying what is qualitative in ESG

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Years ago I founded a small research company called The Corporate Library in Portland, Maine.  The idea was to rate companies based on governance with the premise that good governance increases value.  Today, TCL is GMIRatings a leading risk metrics company with staff in Maine, New York and London.  I'm proud to say that we've advanced our theory that governance enhances value and expanded on that to provide reliable ESG research along with governance and accounting ratings for over 18,000 companies.

Here, Ric Marshall, Chief Analyst, explains GMI's approach to quantifying "what is typically considered to be qualitative."  Last October he was interviewed at the FSInsight in Amsterdam on GMI methodology.  He gives a thoughtful and understandable explanation of what GMI does and how they assess data.